Oaxaca 2040 Olympics

Oaxaca 2040 Summer Olympics is a project prompt for an Olympics and location based branding system. The Oaxaca 2040 campaign strives to share culture and community with event-goers visiting the city for live sports. Shape language and color pallet is heavily inspired by textiles and local plant life within the area. This system is based of the lively energy and tradition Oaxaca is so deeply associated with while bringing together different demographics of people in the name of tradition and sports.